Australia Bans Cigarette Branding and Logo on Packaging [Part 1]

Australia Bans Cigarette Branding and Logo on Packaging - Australia became the first country in the world to require plain packaging for tobacco products. From now on, all the logos and colors of prohibited tobacco companies featured in the packaging. Instead, the cigarette packaging there would be creepy images and antismoking messages. Cigarette companies just got a little place at the bottom of cigarette packs to write down the name and its variants.

Tanya Plibersek, Australian Health Minister said that the move will give a dying industry, the last bit of breath. Anti-smoking activist, Anne Jones also supports the government's move. He said the plain packaging will eliminate the traits and personalities of the cigarette itself. In this way, the image of smoking as glamorous product that will immediately disappear.


Prior to this, cigarette packaging is the only medium for tobacco companies to advertise itself. Since 1976, tobacco companies banned from advertising on television and radio Australia. Banning advertising media continues to newspapers and magazines in 1989. Cigarette companies are also prohibited from sponsoring sports and cultural events since 1992.

Regulation of plain packaging has long been a target of the Australian Government. The effort was led by Nicola Roxon, the health minister at the time, whose father, Jack, died of diseases caused by smoking when he was 10 years old. Government "State Kangaroo" was also determined to reduce the number of smokers from 16 percent in 2007 to less than 10 percent by 2018.

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